Alpha makes
AI-Audience Curation &
Media Activation
Effortless

Let's Partner

CTV

Precision targeting
Innovative ad units
Premier inventory

OLV

Best Completion Rates
Adaptive Alpha High Impact Creative
Award-winning custom content

Display

Expanding ads
Increased response
Strong brand reinforcement

Digital Audio

Most efficient buying
National & Local reach

Alpha Activation

Direct IO
Alpha’s managed campaigns deliver unique crafted audience segments and expansive inventory to maximize reach and engagement.
Alpha’s data curated inventory segments game programmatic ad buying to enable audience reach at scale—with efficiency.
Lock in curated inventory and pricing with add-ons of Alpha High Impact Ad Units and advanced AI measurement.

Who We Are

Alpha is a diverse-owned media investment company unaccepting of the industry status quo.

We build precision Total Audiences. We build data-driven inventory solutions. We push the boundaries of what digital media should be. We are Alpha.

Relevancy That Resonates

Relevancy drives consumer interest and action making it the foundation of every Alpha campaign.

Alpha transforms data into Total Audience targeting, curated inventory supply or both. Uniting true demographic, shopping, entertainment and other behavioral data with AI-powered insights, predictive analytics, and premium inventory access drives constant brand success.

The new, complex media world requires this authentic expertise.

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Alpha Delivers

Audiences

Audience crafting takes nuance, understanding and critical data. This is Alpha.

  • 5 Billion AI-Powered Content Signals
  • 1 Trillion Amazon Consumer Signals
  • 200mil+ plural Audience Personas

And one partner to match advanced, predictive audiences precisely and easily to your campaign’s needs.

Unifying expansive inventory across CTV, Online Video, Display and Digital Audio drives smarter engagement and cross-device re-targeting. Bringing these seamless connections to your consumers, regardless of where they consume content, sets Alpha beyond the market.

Data and AI are merely tools. Placed in the Alpha team’s hands leverages decades of human media experience to consistently beat KPIs and yield results that set higher expectations for clients for all their campaigns.

Alpha Next

Alpha High Impact Ads

  • 5%+ VCR increases vs. base creative
  • Direct consumer response
  • Your video, Alpha augmentation
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AI Powered Creative Analysis

  • Award winning custom content
  • 60+ hours of live, reality show
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5GRV: Gamers on the Road

  • Pinpoint consumers’ attention on your video ads
  • Trained with 20,000+ campaigns
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Undeniable

  • Female Sports Docuseries from A’ja Wilson, Cameron Brink & Cynthia Cooper
  • Alpha exclusive, integrated ad packages
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Alpha Wrap-Up Intelligence

Augment business outcomes with true campaign intelligence

Behavioral Analysis

  • Alpha Consumer Indexing
  • Trending Topics
  • Purchases Considerations
  • Entertainment Consumption

Alpha discovers actionable insights to better inform clients for all of their campaigns.

Media Evaluation

  • Performance (Targeting, Reach, VCRs)
  • Overall spend across channels
  • Areas of efficiency for future campaigns

Brand Impact

  • Brand awareness lift
  • Brand affinity & sentiment
  • Competitive analysis
  • Ad recall & interest

Alpha Brand Lift Studies
provide comprehensive learnings and insights to improve overall brand performance.

Measure Everything, Everywhere

AI Powered Creative Analysis

Optimize your creative’s impact by understanding how it performs on attention, interest, focus, cognitive demand, and clarity.

Ethnography

Unlock deeper audience understanding with Alpha’s granular ethnicity data. Drive stronger engagement by tailoring your message to cultural nuances.

Brand Impact

Offline attribution or store-visit attribution. measures the number of people who have visited a specific location. Retailers, pharmacies or offices.

Leadership

Larry Harris

Co-founder and CEO
LinkedIn

Jordan Greene

Co-founder and Chief Media Officer
LinkedIn
Tammy Johanson
Chief Revenue Officer
LinkedIn
Neil Bardach
Co-founder and CFO
LinkedIn

Contact Us

Let’s Partner!

Email: inquiries@apm.inc

Let us know how we can contact you: