Privacy Policy

Updated and effective as of April 26, 2024

Alpha Precision Media, Inc. (“APM” or “we” or “our”) is committed to protecting your privacy. APM helps advertisers connect with consumers by running an advertising buying service leveraging Amazon’s demand side platform, certain other demand side platforms, ad servers, and data that we source from our affiliated companies, to show digital advertisements to individuals who may be interested in the advertiser’s products or services.

This Privacy Policy (“Privacy Policy”) describes how we collect, use, and share personal data and the options available to you. If you have any questions, you may contact us. See “Contact Us” on the last page below. For more information on how we receive your information from our advertiser customers and their data practices, please contact the advertiser directly.

We may change this Privacy Policy from time to time. Please consult this Privacy Policy regularly for updates. See “Changes to this Privacy Policy” towards the end of this Privacy Policy.

SCOPE OF PRIVACY POLICY

This Privacy Policy applies to any of your personal information that we may collect or receive:

  • directly from you on www.apm.inc, www.alphaprecisionmedia.com, our user interfaces and mobile applications (for example, when you fill out your contact information on our contact us page), and directly from you when you send emails to us or when you call us (collectively, the “Corporate Pages”), and
  • through our technology and platform that is used by our advertiser customers, third parties, and affiliated companies (the “Platform”).

User Consent: By accessing or using our Corporate Pages or the Platform, you represent that you are at least 18 years old and you consent to our data practices as described in this Privacy Policy. If you do not want information about you to be used in the manner described in this Privacy Policy, please do not use or access the Corporate Pages or Platform.

United States Only
Our Corporate Pages and Platform are intended for individuals located in the United States only. You are not authorized to access our Corporate Pages or Platform if you are located outside the United States.

Choice and Opting Out: see Choices and Opting Out below for information about opting out of email marketing messages from APM, opting out of interest-based advertising by third parties via cookies and in mobile applications, and opting out of cross-device targeting.

User Rights: see User Rights below for information about how to exercise your rights regarding the personal information that APM maintains about you.

INFORMATION WE COLLECT AND THE SOURCES OF THE INFORMATION

Information Provided Directly by You. We may collect certain personal information directly from you via our Corporate Pages. For example, when you contact us from the “Contactu Us” page or similar pages with contact forms, we collect the personal information that you provide. Information that you may provide directly to us includes:

  • name, email address, phone number
  • social media account information
  • login information when you register for access to our platform or dashboard as a business user
  • job-related information
  • information you provide when you post comments on our Corporate Pages, and
  • records and copies of your correspondence when you contact us.
  • APM is not responsible for information that you might provide when commenting on our Corporate Pages.

Every time you enter information into a web form or other data field available on the Corporate Pages or whenever you send us an electronic message, we collect and store that information for our business use. Please do not include any sensitive information in these forms and fields.

Automatically Collected Information. When you access the Corporate Pages or digital properties that use our Platform, open one of our HTML emails, interact with advertisements served by us, then in those cases we may collect certain information automatically from your browser, mobile device or identifier, IP address, cookie or email. The technologies we may use for this collection include pixels, web beacons and cookies. See Cookies and Similar Technologies below. This automatically collected information may include the following.

  • cookie identifiers, including our advertiser customers’ unique cookie identifiers and our own cookie identifier,
  • IP address (Internet Protocol address),
  • device information such as mobile device identifier, mobile device type, and operating system,
  • browser information such as browser type and browsing information such as the web pages visited, the site that you visited just before visiting a site, the date and time that you used the site, and the date and time an advertisement was shown to you, and
  • information about your interactions with our emails or advertisements such as clicking on links and date and time viewed.

We may also allow analytics companies to use tracking technologies to collect information automatically about the computers and mobile devices of our users.

Information Collected from our Advertiser Customers, Partners, and Affiliates. We may collect certain information about you that we receive directly from our advertiser customers, partners (e.g., Amazon), and affiliated companies (e.g., our parent company, our subsidiaries, or other related companies, such as www.accessplural.org). The information collected from our advertiser customers, partners, and affiliated companies may include the following:

  • your activities on various digital properties, including the websites or applications, time spent on websites, pages viewed, dates and times of visits, search keywords, and click data,
  • your interaction with our advertiser customers’ ads,
  • ads served, ads viewed, and ads clicked on,
  • IP address,
  • advertiser customer cookie identifier,
  • advertiser customer identifiers assigned to individuals,
  • demographic information about you (e.g., age or gender),
  • inferences about your interests that an advertiser customer believes will help it to make the ads served to you more relevant,
  • operating system type and version of your device,
  • information about your browser including browser type, version, and language, and
  • information about your device including device type and device identifier.

If we combine or associate non-personal information with personal information, we will treat the combined information as personal information in accordance with this Privacy Policy.

Categories: The categories of personal information we collect include: identifiers, protected classification information (e.g., age, gender), commercial information (e.g., consuming tendencies), Internet or other similar network activity, professional or employment-related information, inferences drawn from other information, and sensitive information (i.e., APM business user account information).

HOW WE USE INFORMATION

Providing and Improving the Corporate Pages and Platform. We use your information to provide and improve the Corporate Pages and the Platform, including responding to your inquiries, serving advertisements, providing technology that allows our advertiser customers to manage advertising campaigns, facilitating navigation on the Corporate Pages and Platform, ensuring our technologies are functioning property, personalizing the user experience while using our Corporate Pages and Platform, analyzing advertising and website performance and campaigns, personalizing communications with you, and developing new services.

Personalizing Ads. We use information (for example, previous websites visited) to allow our advertiser customers to deliver advertisements that they believe may be of interest to you. Also, some service providers will target users of the Corporate Pages when they visit other websites and mobile applications.

Marketing the Corporate Pages and Platform. Where permitted by applicable law, we may use your email address or other personal contact information to send you marketing messages relating to the Corporate Pages or Platform, which you can opt out of. We also use your information to monitor the effectiveness of these marketing campaigns.

Detecting Fraud. We use information about you to detect suspicious patterns which may represent fraud. We may also use the information to identify invalid advertising impressions and queries.

Exploring a Business Transaction. We may use the information as part of exploring a potential merger, acquisition, debt financing, or sale of our assets, as well as in the event of an insolvency, bankruptcy or receivership.

Legal and Other Uses. We may use your information if we believe it is necessary:(a) to prevent or stop activity that we think is, or is at risk of being illegal or actionable activity; (b) to protect our rights, privacy, safety or property, and that of you and others; (c) to protect our operations and the security of our Corporate Pages and Platform; (d) under applicable law; (e) to comply with legal process and our legal obligations; (f) to respond to requests or requirements from government authorities and private parties; (g) to enforce our terms; and (h) to allow us to pursue available remedies or limit potential damages.

With Consent. We may also use your personal information in other ways with your consent or at your direction.

DISCLOSING INFORMATION

We may disclose your personal information to:

  • Our affiliated companies. We may disclose your information to our affiliated companies (for example, subsidiaries) for the purposes described in this Privacy Policy.
  • Our service providers. We may disclose your information with our service providers who perform functions required for the operation of our business. Examples include, to provide data storage and processing services, hosting services, campaign management, email management, engineering services, marketing services, technical support, and fraud detection and prevention. We provide our service providers with only the information necessary for them to perform the services we request, and we ask our service providers not to use such information for any purpose other than as specified by us.
  • A third party involving a business transaction. We may disclose your information to a third party as part of a merger, acquisition, debt financing, or sale of our assets, as well as in the event of an insolvency, bankruptcy or receivership.
  • The Public, Voluntarily by You. Individuals may choose to share information on message boards, chat, profile pages and blogs and other services that allow visitors to post information and materials. Please note that any information posted or disclosed through these services and forums will become public information, and may be available to users of the Corporate Pages and to the general public. We urge you to be very careful when deciding to disclose your personal information, or any other information, on the Corporate Pages.
  • Legal and Other Disclosures. We may also disclose your information if we believe it is necessary: (a) to prevent or stop activity that we may think is, or is at risk of being, illegal or actionable activity; (b) to protect our rights, privacy, safety or property, and that of you and others; (c) to protect our operations and the security of our Corporate Pages and Platform; (d) under applicable law; (e) to comply with legal process and our legal obligations; (f) to respond to requests or requirements from government authorities and private parties; (g) to enforce our terms; and (h) to allow us to pursue available remedies or limit potential damages.
  • With Consent. We may also disclose your personal information in other ways with your consent or at your direction.

No Selling or Sharing of Personal Information for Targeted Advertising
We do not sell your personal information. We do not share your personal information or disclose it for targeted advertising.

No Profiling
We do not profile you in furtherance of decisions that produce legal or similarly significant effects concerning you.

COOKIES AND SIMILAR TECHNOLOGIES

We use cookies and other similar technologies (such as tags, pixels, and mobile device IDs) to collect information automatically from users’ devices. We use these technologies to help us operate the Corporate Pages, including authenticating users and identifying which pages are viewed more than others and to help us improve the Corporate Pages. We (or our advertising customers) may also use these technologies on or via our Platform to ensure ads are displayed properly, to perform analytics, and to show ads based on your interests.

Cookies: A cookie is a small datafile that is stored on your computer’s or mobile device’s memory. Cookies are used to collect information about how you interact with websites or advertisements. Cookies also save information so that websites can remember preferences you had or recognize (e.g., if you save your login information, a cookie is set to remember you).

Tags, pixels and web beacons: Tags, pixels and web beacons are electronic images that are placed on a web page or in a mobile application and may be associated with cookies on your device. Some pixels are used to drop cookies. Pixels can help us count users who have visited our Corporate Pages, determine the effectiveness of marketing campaigns, and analyze usage patterns (e.g., how people interact with websites or advertisements).

Mobile device identifiers: Mobile device identifiers or mobile device IDs are unique identifiers which can be used to identify a mobile device. We may use these device identifiers to track your use of mobile applications and to determine if a piece of ad inventory has been delivered to a specific user or retargeted, or to determine the frequency of certain inventory for a certain user.

Third-party cookies and technologies: The collection of information through cookies or similar technologies by third parties (including social media platforms and our advertising customers) is governed by such third parties’ own privacy policies and principles, which APM does not control. Social media platforms may store cookies and similar technologies on your device if you use the social media platform’s sharing button or widget on our Corporate Pages. Advertisers may store cookies and similar technologies on your device if you interact with their advertisements. In addition, our advertiser customers may instruct us to use third-party targeting cookies on their behalf to serve interest-based advertisements.

Do not track headers: At this time, we do not honor “Do Not Track” headers and similar mechanisms. To opt out of the use of these technologies above, see “Choices and Opting Out” below.

For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org. To read about your choices with regard to APM’s and third parties’ uses of cookies, please see “Choices and Opting Out.”

CHOICES AND OPTING OUT

Opting Out of Marketing from APM

You may opt out from receiving email marketing communications from us (or opt in, if required by applicable law). If you no longer want to receive marketing-related emails from us on a going-forward basis, you may opt out of receiving these marketing-related emails by contacting us at privacy@apm.inc or by clicking on the opt out link within the email message that you receive from us.

Please note that if you do opt out of receiving marketing-related emails from us, we may still be required to send you administrative messages from time to time.

Deleting cookies

You may delete or disable cookies by modifying the settings in your browser. Please note the following:

  • If you delete or disable cookies some features of the Corporate Pages may not work.
  • If you delete cookies after previously opting out of a third party interest-based advertising cookie (see below), you will need to renew your opt out choice. By deleting all cookies, you are deleting your opt out cookies.
  • For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.

Opting Out of Cookie-Based Third-Party Interest-Based Advertising
Some third parties (including advertiser customers and demand side platforms), have opt out mechanisms either directly on their website or through an industry-developed web page. The following web pages provide information on how to exercise choice regarding the collection of information about your online activities over time and across multiple third-party websites, online services, devices, and applications for interest-based advertising purposes:

www.aboutads.info/choices
http://optout.aboutads.info/

When you opt out of receiving interest-based advertising from third parties, note that the opt out only applies to the applicable browser in which you set it.

Note also that most opt out tools are cookie-based. This means that, if you have cookies blocked, you will not be able to use the opt out tool. If you delete cookies entirely, then you will need to opt out from interest-based advertising again.

Once the opt out has been completed, you will still receive advertisements on properties that you visit, but such advertisements will not be interest-based ads targeted by the third parties whose cookies you opted out of.

Opting Out of Mobile App Third-Party Interest-Based Advertising
To opt out of third-party interest-based advertising that takes place through mobile applications, go to the opt out/privacy/ads settings on your mobile device.

Opting Out of Third-Party Cross-Device Targeting
Third parties (including our advertiser customers and demand side platforms) may combine and use information from websites or applications on your current browser or device with information from your other browsers or other devices for advertising purposes. To opt out of such practices (i.e., cross-device advertising), please follow the instructions above for opting out on each of your browsers and on each of your devices, including: “Opting Out of Cookie-Based Third-Party Interest-Based Advertising” and “Opting Out of Mobile App Third Party Interest-Based Advertising.”

Please note that you will need to opt out separately on (1) each of your browsers and (2) each of your mobile devices to ensure that information collected on a particular browser or device is not used on another browser or device.

USER RIGHTS

If you would like to review, correct, access, update, or delete the personal information that APM maintains about you, you may contact us at privacy@apm.inc or at our address below. Depending on where you reside, you may have additional rights with respect to your data. See “Additional US Rights” below.

Alpha Precision Media, Inc.
Attention: Privacy
52 Vanderbilt, #903
New York, NY 10017

ADDITIONAL US RIGHTS

If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah, or Virginia, you may have additional rights. These states provide (now or in the future) their state residents with rights to:

  • Confirm whether we process their personal information.
  • Access personal information (e.g., specific pieces of information and categories of personal information, sources, and third parties to whom information is disclosed, sold or shared, if applicable)
  • Delete personal information.
  • Correct inaccuracies in their personal information.
  • Data portability.
  • If applicable, opt out of personal data processing for:
    • targeted advertising;
    • sales; or
    • profiling in furtherance of decisions that produce legal or similarly significant effects.
  • If applicable, either limit (opt out of) or require consent to process sensitive personal data.
  • If applicable, no discrimination and no retaliation.
  • If applicable, appeal our decisions regarding your exercise of your rights.
  • The exact scope of these rights may vary by state. To exercise any of these rights please email us at privacy@apm.inc.

If we received your information from an advertiser customer, you will need to make the request directly with the advertiser customer unless they have authorized us (as their service provider) to respond directly to you.

Exercising Rights
If we received your information from or on behalf of an advertiser customer, you will need to make a request directly with the advertiser customer.

If we are permitted to respond to your request to exercise your rights above, please submit a verifiable consumer request to us by either:

  • Emailing us at privacy@apm.inc and providing your full name and email address and the request that you are making (e.g., right to access, portability or deletion).
  • Sending us your request to our physical address:

Alpha Precision Media, Inc.
Attention: Privacy
52 Vanderbilt Ave, Suite #903
New York, NY 10017

THIRD PARTIES

This Privacy Policy does not cover, and we are not responsible for, the privacy, data or other practices of any third parties including our advertiser customers and any third parties operating any site or service to which our Corporate Pages link (except as required by applicable law). The inclusion of a link on the Corporate Pages does not imply endorsement of the linked site or service by us or by our affiliates. When you click on a LinkedIn button on our Corporate Pages, you will be redirected to those third parties’ websites and subject to their data practices. These third parties are bound by their own privacy policies. You are responsible for knowing and understanding their policies and terms.

SECURITY

We have implemented reasonable physical, organizational, administrative, and technical security measures appropriate to the nature or sensitivity of the personal information processed, the purpose of the processing, the quantity and distribution of the personal information processed, and the medium on which personal information is stored, in order to protect the personal information from unauthorized or illegal access, destruction, use, modification, copying, or disclosure and to protect the confidentiality, integrity, and accessibility of personal information.

RETENTION OF INFORMATION

We will retain your personal information for the period reasonably necessary to fulfill the purposes outlined in this Privacy Policy or until an individual requests deletion in accordance with applicable law and this privacy policy, unless a longer retention period is required by law. When determining how long we retain your information, we consider the nature, sensitivity, and amount of the personal information, the potential risk of harm from unauthorized disclosure or use, and our legal, regulatory, tax, accounting and other obligations.

CHILDREN

Our Corporate Pages and Platform are not intended for, nor directed to, children. We do not collect information from the Corporate Pages or Platform from any person we actually know is an individual under the age of 18. If we become aware that a child under the age of 18 has provided us with personal information, we will take steps to remove such data. If you become aware that your child has provided us with personal information without your consent, please contact us at privacy@apm.inc.

SENSITIVE INFORMATION

We ask that you not send us, and you not disclose to us, any sensitive information (for example, social security numbers or other government identifiers, information related to racial or ethnic origin, political opinions, religion or other beliefs, medical or health conditions, criminal background, trade union membership, or sexual orientation) on or through the Corporate Pages or Platform or otherwise to us, except where such information is legally required.

In connection with our Platform services, we may collect APM business user account information. Our customers’ employees can create user accounts in order to use our Platform. We collect and use that information at your specific request and to provide our services to our advertiser customers. We do not use sensitive information for the purpose of inferring characteristics about you. We do not sell your sensitive information, and we do not process or otherwise disclose sensitive information for the purpose of behavioral advertising.

Commitment Regarding Deidentified Information

We commit to maintain and use deidentified information in deidentified form only and we will not attempt to reidentify the information, except we may attempt to reidentify the information solely for the purpose of determining whether our deidentification process satisfies our commitment above.

CHANGES TO THIS PRIVACY POLICY

APM may change this Privacy Policy at any time. It is our policy to post any changes we make to our privacy policy on this page with a notice that the privacy policy has been updated on the website home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for periodically visiting our website and this privacy policy to check for any changes.

CONTACT US

If you have any questions about this Privacy Policy or APM’s data practices, please email us at privacy@apm.inc or contact us at:

Alpha Precision Media, Inc.
Attention: Privacy
52 Vanderbilt Ave, Suite #903
New York, NY 10017

Copywrite 2024 Alpha Precision Media, Inc. All rights reserved.  Privacy Policy

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